Definition of a Good Website
What is a good website? Anybody who is interested in making money from writing website should always consciously keep this question in front of them. In these days, so many new websites go online. However, it is only the best ones that rise to the tip. But what makes a website stand out in a crowd?
As a person who makes a living writing for the web, I would like to share some tips for those who are planning to build websites, especially if you intend to earn a living from it. Basically, a good website is one that thrills the human visitors and satisfy the search engines
. Let's drill down further on what that means, and how you can satisfy the needs.
Thrilling Human Visitors
Why do people browse the Internet? The main reasons include to look for information and to look for some form of recreation. A good website gives visitors what they are looking for. Not only that, in this highly competitive world, it provides the visitors with the best information on the given topic, to be found anywhere on the web. If you intend to garner a lion share of the web traffic for a specific subject, it is not sufficient simply to throw pages onto the Internet. You also have to ensure that your information is better written, easier to read, more detailed, clearer, than what is already available. For every topic that you intend to write about, there is likely to already be a website or two on the same subject. To get your foot through that door, your website just has to be better. Otherwise nobody will care for it.
For the reason stated above, it may be easier to tackle topics that are specific rather than general. That is because most of the general topics have already been covered but other people long ago, and their websites have now established themselves on the web. If you really must write a general topic (or niche), you must be prepared to challenge the existing sites and be better than them. This will be a steep hill to climb. Your website may well end up having a general topic supported by many subtopics which each could have been a website within its own right. Do you have the time, passion and patience to cover such a broad topic? I mention patience because it may take you longer to corner a general topic when otherwise you could have set yourself as the authoritative site on a smaller topic.
Once you have selected your choice of topic, or niche, plan out everything you wish to cover. That topic should branch out into at least 10-15 subtopics. Each of the subtopics will then branch out again to another 10-15 related pages. You are probably saying, "15 subtopics multiply by 15 pages would total over two hundred pages!" Yes indeed. Even for specific topics, if you fully research it, you will discover that there is plenty to write about. And if you are not the expert in the topic, turn yourself into one. Read books. Take a course. Even browse the Internet at other websites on that topic. I am not telling you to plagiarise other people's content - you will definitely lose if you use existing written material, which I'll cover under "satisfying the search engines" - I am telling you to do your research so that you can write authoritatively on that subject. As mentioned earlier, every topic under the sun has been covered by someone somewhere before. What you have to do is to give it your own perspective. Say it in your own words. If you are passionate enough on that topic, you will be able to do it.
How to write on topics that you are not fully familiar? Having broken it down to subtopics, research each of the subtopics one at a time. Having read and research on that subtopic, let it ferment in your head for a day, and then on the next day, take out a blank piece of paper, or if you are using your computer, start a new document, and write a full page on that subtopic, without referring to what you have read
. After you have done that, go through it, clean up the grammar, and then revisit your research material. Look for instances where you could have improved on your explanation. Circle them. However, do not copy anything directly from your reference material into your copy. Return to re-do those circled sections only after you have put away the reference material. This will ensure what your have written is your original input.
Now, read through that page again. Look through for instances of keywords that can lead to pages of their own. As an example, you wrote a page on orchids. Within this page, you also mentioned propagation, fertiliser, pest, Cattleya, Dendrobium and watering. Each of these can become a new page. Underline these, create those new pages, and then hyperlink from your orchids page to those new pages. Having done that, search your other pages for instances where those same keywords (propagation, fertiliser, pest, Cattleya, Dendrobium, watering) have also appeared, and place hyperlinks from those pages as well. Next, think of any particular topics which you can create to group those pages. For example, you can create a page called "sympodial orchids", and in that page, Cattleya and Dendrobium are mentioned, and therefore hyperlinked. Similarly, you can create a page called "orchids from the Americas" in which Cattleya is mentioned, but Dendrobium is not. As you can see, even within the World Wide Web, you are create a local web of your won, and that is what is expected from your visitors. They want websites that are thoroughly research with plenty of cross-references, and you give it to them better
than any existing sites.
Satisfying the Search Engines
Search Engines are created to help humans find information. Although they are not humans, they have to understand what humans want and try to dish out results that humans expect. Even as you create webpages, different search engines such as Google, Yahoo and MSN are all competing among themselves to find you, if you have the best information. But rather than waiting for them to find you, it is good to help them along.
Of all the aforemention search engines, I only pay attention to Google. To me, Google is the big gorilla of the search engine kingdom. If you satisfy the gorilla, the other monkeys don't matter. To satisfy Google, your pages must be up to Google's expectation. Every page you write must be of a specific topic which can be drilled down to a keyword or a group of keywords. In general, single-word keywords are very challenging to corner. The competition to rank highly for single-word keywords is so intense that it is not worth your while. Also, most humans search with more than one keywords, as their previous search result have shown to them that search with one keyword does not yield very accurate results. So, your page needs to have keywords comprising two or three words, for example "Spanish lace", "windshield wipers", and so on. Make sure the keywords appear once in the title, once in the header and once in the first paragraph.
How long should your page be? As long as required, but to be exact, if you need to go beyond four paragraphs, consider whether you can break it into different pages, each with differing but related keywords. Why? Because you want to know the search engine that your website as a whole cover plenty of different keywords from that topic. This translate as very rich content. And as previously mentioned, find opportunity to hyperlink from one page to the others.
How many hyperlinks should you place on a page? Speaking from my own experience, I would say as many as is required, but not overdoing it. What I do is, I place a hyperlink the first time the keyword appears, but do not link it when it appears subsequently. If the word "Dendrobium" appears five times on the page, I only link it once, usually on the first instance. Why don't I link it all five times it appears? The reason is, I also have Google Adsense on that page. The more links I have on the page, the probability of someone clicking on the Adsense ad is reduced. So I want to keep my Adsense visibility to the maximum, and reduce the possibility of clicks going elsewhere. Then why don't I just stop placing links all together? I could, but for the human visitors, I feel that the quality of my website is enhanced by the presence of those links, and if I thrill the human visitors, that in turn results in more traffic to my website, which in turn results in a rise in the number of people clicking on my Adsense ads. As as you build your website, you too needs to find the equilabrium. But one thing to always bear in mind: always build your website for the human visitors and give the search engines second-place treatment, never the other way around.
I hope the information I have shared above will help you towards creating good websites that thrills human visitors and satisfy the search engines. Happy building!
Copyright © 2007-2017 Timothy Tye. All Rights Reserved.
Thank you for visiting my website, Happy Jobless Guy. I create it in November, 2007, two weeks after I left my job in the corporate sector. It is to celebrate the alternative lifestyle that I have embrace. I told myself back then, that as long as I am able to continue supporting myself, I will never return to holding a job. Well, so many years later, thanks be to God and my family, I am still happily living this alternative lifestyle.
My name is Timothy Tye
, you can call me Tim. I am a full-time website author. My main website is called Penang Travel Tips
. I created it to satisfy my curiosity about places and sights around me, and it has grown to become my main income earner. To know more about me, go to www.timothytye.com
As a Christian, I hope that through this website, I am able to deliver God's Good News
to people all over the world. And finally, if you wish to contact me, please submit the contact form
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