Why Google disable some AdSense accounts

      




One of the worst thing that could happen to webmasters who depend on earning a living from the web is to have Google disabling their AdSense account. I have read of so many horror stories from webmasters who receive the ominous email from Google, telling them that their account pose a risk to Google's advertisers. Many who receive this email are totally in the dark and in great despair, as they do not know the reason why their accounts were disabled. The immediate thought was that they have clicked on their AdSense account, or a friend has unwittingly done it, or an enemy has sabotage them. As this happens more regularly to new AdSense account holder than to the established ones, I want to offer a logical explanation.

First of all, if Google disables a person's AdSense account, it does not mean that the person has been clicking on his own AdSense ads. Those webmasters that are sobbing that they have not clicked on their own account, and yet was disabled, were telling the truth.

The main reason Google was forced to disable some account, in my opinion, is that the account's clickthrough rate has been "behaving abnormally". In other words, the percentage of clicks over total impression on the AdSense ads on the person's website falls outside the normal range. While Google does not reveal what is the "normal" clickthrough rate, I believe that if your clickthrough rate goes higher than the normal, it sends alarm bells ringing at Google. And if it persists for a few days, they take action to discontinue the account. The reason Google would not reveal what is the normal clickthrough rate is that it will expose them to abuse. For example, if Google publishes that a normal clickthough rate is X, then all unscrupulous webmasters will click their pages and click their AdSense ads in order to mimic something approaching the maximum clickthrough rate, without going over it. This is fraudulent clicks, of course, and cost the advertisers money. In other words, pose a risk to them.

Google's earning comes from advertisements. If advertisers have no faith in Google's AdSense (to be exact, AdWords) system, they will stop advertising with Google. To prevent that from happening, Google is forced to shut down accounts that behave abnormally.

Why does it happen more often to new accounts? My belief is that new webmasters are more likely to broadcast their websites to their friends who are also more enthusiastic to click on every single link on their account. As new websites usually have fewer impressions than established ones, it is actually at a higher risk of going outside the normal clickthrough rate.

If you are a new webmaster with a new website and a new AdSense account, how do you protect yourself from being disabled by Google? Well, the first thing you should do is to tell all your friends never to click on your AdSense ads. Tell them doing that isn't helping you, but rather, may result in your account getting disabled. The second thing to do is to put lots and lots of good quality content on your website. Subscribe to Google Analytics to track where your traffic is coming from. Submit a Sitemap to Google Webmaster Tools. Why do all these? What's the connection? To generate genuine traffic into your website. People who visit your website on their own free will, by finding you through the search engine, are more likely to click your AdSense ads within the normal clickthrough range. The more traffic you receive to your website, the more secure it gets to fraudulent clicks and sabotages. And in the long run, this is exactly what you should be aiming for.

I hope this article has helped you understand the reason why Google disable some AdSense accounts. Read also my other article on this subject, How to Avoid Getting Banned by Google AdSense. Take care.